Eva Proudman FIT IAT
Eva Proudman FIT IAT – founder of www.ukhairconsultants.com and the award winning Tricoextra brand- has been working for over 20 years as an expert in hair and scalp health, becoming one of the UK’s most recognised and respected Consultant Trichologists. Eva is a highly reputable, ‘go to’ source of expert comment for UK and international media and is often asked to work in advisory, research and clinical product development roles for commercial brands across the hair and scalp care industry.
Eva undertook and completed her initial 2-year training with the Institute of Trichologists (IoT), where her commitment led her to be presented with the prestigious John Firmage award. After many years of clinical experience, in 2018, Eva was appointed as a Director of the IoT, going on to be elected as Chair of the organisation two years later. In this role, she led the move to achieving accreditation for the Institute’s training courses as well as embarking on the ambitious programme of gaining Professional Standards Authority (PSA) approval. In February 2023, Eva was made Fellow of the Institute of Trichologists in recognition of her work in promoting the service of trichology and her dedication to the industry.
Eva fronted the ground-breaking 8-part series, The Hair Loss Clinic (available to stream on Amazon Prime and Discovery+). The show was the first time that a trichologist had opened their doors in this way to share their expertise and the patient journey.
Eva has also developed a portfolio of award-wining hair retaining and restoring products (such as shampoos, conditioners, scalp creams and dietary supplements), including a range exclusively for trichologists. Her hero brand, Tricoextra, recently won Best Hair Supplement for Hair Loss in the 2024 Hair Magazine Awards for the second year running! Further products for hair loss are currently in development and due for launch late 2024, including a shampoo for post-surgical clients.
Primarily consulting from her flagship clinic in rural Warwickshire, Eva regularly practises across a network of 6 clinics throughout the UK, further cementing her commitment to making trichology accessible to all. A trusted teacher, mentor and educator, Eva is a proud member of the International Association of Trichologists (IAT) and also the World Trichology Society (WTS)
Today, Eva is a highly sought after hair and scalp specialist and, with over two decades experience working in her field, her knowledge about hair is second to none. Eva diagnoses the causes of hair fall, breakage, thinning, diseases of the scalp and offers specialist advice on the most appropriate solutions and treatment pathways.
Eva’s work is varied – and hugely respected. Regardless of whether she is working in R&D; successfully and sensitively treating her personal clients as they face the anxiety around hair and scalp issues or offering specialist advice to media, Eva is dedicated to educating and advising on every aspect of trichology.
In 2018, Eva was appointed as a Director to the Institute of Trichologists, taking over as its Chair two years later. At the end of her tenure, Eva was awarded a Fellowship of the Institute of Trichologists for her outstanding work in promoting the benefits of trichology to a global audience. Eva now proudly uses the initials FIT after her name…alongside her associations with the International Association of Trichologists (IAT) and the World Trichology Society (WTS).
Eva works as a highly acclaimed mentor and trainer to hairdressers, helping professionals across the industry to better understand hair and scalp issues, whilst enabling them to advise their customers with confidence, knowing when to refer to expert trichologists. Eva also offers an additional mentoring service in her clinic that is available to those wishing to build up further clinical experience.
On a corporate level, Eva works with globally recognised brand leaders to help further their products, using a clinical and research-backed methodology.
Her depth of expertise and knowledge is also regularly called upon as an ‘Expert Witness’ – representing both the prosecution and defence in cases where individuals have experienced harm or damage to their hair and scalp – as well as in situations where haircare professionals have been implicated in allegations of causing harm or damage. With decades of experience within the industry, a reputation for fairness and an unrivalled attention to detail, Eva is often the first port of call in such sensitive circumstances.
Click here to ask Eva about your symptoms.
Eva’s Associations
Eva is a member of a variety of world leading Trichology associations.
