Eva Proudman FIT IAT

Eva Proudman FIT IAT – founder of www.ukhairconsultants.com – has been working for over 20 years as an expert in hair and scalp health, becoming one of the UK’s most recognised and respected Consultant Trichologists. Eva is a highly reputable, ‘go to’ source of expert comment for UK and international media and is often asked to work in advisory, research and clinical product development roles for commercial brands across the hair and scalp care industry.

Eva undertook and completed her initial 2-year training with the Institute of Trichologists (IoT), where her commitment led her to be presented with the prestigious John Firmage award. After many years of clinical experience, in 2018, Eva was appointed as a Director of the IoT, going on to be elected as Chair of the organisation two years later. In this role, she led the move to achieving accreditation for the Institute’s training courses as well as embarking on the ambitious programme of gaining Professional Standards Authority (PSA) approval. In February 2023, Eva was made Fellow of the Institute of Trichologists in recognition of her work in promoting the service of trichology and her dedication to the industry.

Eva is recognised across the UK as the industry’s most-wanted hair-guru and is regularly approached to assist the media and large corporations with research and development. Eva’s work is varied and, regardless of whether she is working in R&D, with her local clients who are faced with hair and scalp issues or if she is offering specialist advice to media, she is completely dedicated to educating and advising on every aspect of trichology.

Eva fronted the ground-breaking 6-part TV series, The Hair Loss Clinic (available to stream on Amazon Prime and Discovery+). The show was the first time that a trichologist had opened their doors in this way to share their expertise and the patient journey.

Eva has also developed a portfolio of award-wining hair retaining and restoring products (such as shampoos, conditioners, scalp creams and dietary supplements), including a range exclusively for trichologists. Her hero brand, Tricoextra, recently won Best Hair Supplement for Hair Loss in the 2024 Hair Magazine Awards for the second year running! Further products for hair loss are currently in development and due for launch late 2024, including a shampoo for post-surgical clients.

Primarily consulting from her flagship clinic in rural Warwickshire, Eva regularly practises across a network of 6 clinics throughout the UK, further cementing her commitment to making trichology accessible to all. A trusted teacher, mentor and educator, Eva is a proud member of the International Association of Trichologists (IAT) and also the World Trichology Society (WTS)

Eva’s Associations

Eva is a member of a variety of world leading Trichology associations.